As I did last year, I’ll be marking this Earth Day at Fortune Magazine’s Brainstorm: Green event in Laguna Niguel, California. Later today, I’ll be discussing some of Verizon’s power management initiatives on a panel hosted by the Environmental Defense Fund (EDF). Fortune’s Julie Schlosser will serve as the moderator. I’ll be one of three panelists along with Fedele Bauccio, CEO of Bon Appétit Management Co., and Kevin Hagen, director of corporate social responsibility for REI.
EDF will also highlight some of Verizon’s initiatives to lower energy consumption and reduce greenhouse gas emissions in the upcoming Innovations Review 2009: Green Advances for a New Economy. The report, which will be made available today, contains initiatives from various industries that EDF hopes will serve as models to help other organizations reach the intersection between good business and good environmental practices.
As businesses, we solve problems for our customers every day. In Verizon’s case, we operate the nation’s most reliable wireless network and the world’s most interconnected IP network--platforms for communications and commerce worldwide. Verizon Business, for example, handles millions of virtual meetings each month through a wide range services including some of the most advanced meeting tools available today, like telepresence. This reduces travel, lowers emissions, and increases productivity. The virtualization of computing platforms is another area where Verizon services are helping our customers reduce the number of dedicated servers and PCs while reducing energy consumption.
I’m glad to say that we seem to be at the cusp of a wave of innovation. In my own industry, we’re certainly ready to provide the broadband and wireless communications services and expertise necessary to lead cleaner, smarter lives. I’m confident that as we create smart national grids, construct smart buildings, and see an increase in the use of renewable energy sources, we will also see a new generation of innovations.
Well, Fortune Brainstorm will be starting again soon, so that’s all for now.
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