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*Exclusivity* Ending as we know it at VZW

Jim Gerace posted in PolicyBlog Wireless  on July 17, 2009, 12:45 PM EST

In a letter today to key lawmakers on Capitol Hill, Verizon Wireless’ President and CEO Lowell McAdam announced “Effective immediately for small wireless carriers... any new exclusivity arrangement we enter with handset makers will last no longer than six months – for all manufacturers and all devices.”

 

Read the full letter for yourself below.

 

July 17, 2009

 

The Honorable Rick Boucher
Chairman
Subcommittee on Communications, Technology and the Internet
House Committee on Energy and Commerce
U.S. House of Representatives
2187 Rayburn House Office Building
Washington, D.C.  20515

Dear Chairman Boucher:

Last February, a group of 24 small wireless providers asked Verizon Wireless to eliminate long-term exclusive handset agreements with LG and Samsung.  We agreed to do so for those small providers.  Today I am writing to reaffirm that commitment and to let you know that Verizon Wireless is taking an even bolder step to transform exclusive handset arrangements.  Effective immediately for small wireless carriers (those with 500,000 customers or less), any new exclusivity arrangement we enter with handset makers will last no longer than six months – for all manufacturers and all devices.   

This new approach is fair to all sides.  Exclusivity arrangements promote competition and innovation in device development and design.  We work closely with our vendors to develop new and exciting devices that will attract customers.  When we procure exclusive handsets from our vendors we typically buy hundreds of thousands or even millions of each device.  Otherwise manufacturers may be reluctant to make the investments of time, money and production capacity to support a particular device.  This of course constitutes a major risk for us, because if the device is not popular in the marketplace we end up with excess inventory and potential competitive losses.  On the other hand, if the device does well in the market, six months is a reasonable time for us to earn the benefit of our risk and investment. 

Moreover, we have no objection to small carriers having full access to any manufacturer’s portfolio of prototypes and products in development, without being informed which may have been selected by Verizon Wireless.  Obviously our pre-launch product selections are proprietary and must remain confidential between us and our vendors.

Our actions today are consistent with our long track record of leading the vibrant, highly competitive wireless industry in new and innovative directions that benefit consumers.  We would be happy to meet with you or your staff to discuss this further. 

Sincerely,

 

Lowell C. McAdam

cc:     Chairman Waxman
Ranking Member Barton
Ranking Member Stearns

 

Reader Comments
Why not go the Full Monty? No exclusives anytime anywhere. You certainly taught having the best network enough--why not put your strategy where your mouth is and end carrier lockups.
Charlie posted on 7/21/2009 7:05:22 PM
I cant take Verizons phone lineup anymore. If we dont get the Iphone by January I will finally leave. I dont care if I have to pay to break my contract!
Z posted on 8/28/2009 9:28:04 PM
"You may choose to look the other way but you can never say again that you did not know. " — William Wilberforce "In August 2007, Eagles owner Jeffrey Lurie said that he'd "never" allow someone who was involved in dogfighting to play for the Eagles." Yet, Vick did so much more on top of the dogfighting. You have had time to make a statement condemning the Eagles for signing a convicted felon to a million dollar contract. Sponsorships are always written in contracts and while it may be financially unreasonable for you to pull sponsorship, your silence on the issue means you are content with their decisions. You can claim that you have no say in personnel decisions. A simple press release saying you do not agree with the decision would show something other than a complete lack of morals on your part. By continuing your sponsorship you are directly or indirectly supporting their decisions. Your products and services will never be used by me again. I am also pushing everyone I know to do the same. Plenty of websites have your information published and are sharing it. Releasing a statement condemning the decision could help quiet the backlash towards your company. Just takes one person with moral integrity to make a stand and lead the others. http://smackmyvickup.com/index.php?option=com_content&view=article&id=100&Itemid=124
will stear posted on 9/16/2009 11:53:34 PM
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