Ads-Questioned-Verizon-Answers - Verizon PolicyBlog


	Ads Questioned, Verizon Answers Posted by Eric Rabe in Video on April 10, 2008, 12:53 PM EST Add to: Del.icio.us \| Digg \| Reddit

Comparing our ad to Time Warner’s is a real stretch. (~~Links to BroadbandReports.com coverage appear to be down, will insert as soon as it's up. CZ)~~ Let’s look at the facts: The CNET News article that we quoted was very positive about FiOS TV. It wasn’t a ‘review,’ still a fair reading of the CNET piece is that Verizon knew we had to provide near-flawless TV (and we did). In any case, since David Katzmaier raised this point, we’ve agreed to not use the “near-flawless” claim after this ad finishes its run in mid-May. Of course, we’d welcome (as would CNET readers) a review of FiOS TV by CNET and hope to see one sometime in the future. Others have compared FiOS TV to cable and like what they see. Time Warner’s ad, on the other hand, asserts that you need a satellite dish to receive FiOS TV, and that is a blatant falsehood. But, still, Time Warner has refused to stop running the ad. Time Warner’s ad focuses on pure fiction in what we assume is a lame attempt at humor.

8 Comments

8 Comments


man i love to see Verizon and cable argue it out me im directv all the way could not pay me to switch to Verizon
Posted by: gabe on April 10, 2008, 08:39 PM EST \| Comment Permalink

To Verizon: I think that your products and services are often very reliable and ahead of the pack. I also think it would be beneficial for Verizon to have something easily available to talk about the differences between FiOS and the traditional fiber optics that cable companies have been using for "over 10 years" (as mentioned in the ad). IE, maybe having a comparison chart to show why the newer FiOS is better, newer, faster, etc. from a technological perspective. Second, I do think that ad is materially misleading and misrepresents your product when it talks about needing a satellite and has no answer as to whether or not that is accurate. It's unfortunate that traditional cable companies, with poor customer service and less dependable quality of transmission, have to resort to this in the face of genuine competition to try and keep customers.
Posted by: Sebastian Forgues on April 11, 2008, 10:21 AM EST \| Comment Permalink

To Verizon: The ad may not be correct but it is getting close to what your customers are starting to think. Verizon has been lacking in HD and video content compared to DirectTV. They have more HD and sports packages like the one for MLB. Empty promises of new content is getting old. If there is no new content on FIOS TV anytime soon you will be losing not just one customer but think many will begin to look given there is more options with Diect TV
Posted by: Brandon on April 15, 2008, 05:23 PM EST \| Comment Permalink

To Verizon: The ad may not be correct but it is getting close to what your customers are starting to think. Verizon has been lacking in HD and video content compared to DirectTV. They have more HD and sports packages like the one for MLB. Empty promises of new content is getting old. If there is no new content on FIOS TV anytime soon you will be losing not just one customer but think many will begin to look given there is more options with Diect TV
Posted by: Brandon on April 15, 2008, 05:23 PM EST \| Comment Permalink

The ad is not too far from the truth when talking the TV services. Your HD content is lame compared to DirectTV, and the MLB EI (there is plenty of upset people about that). When DirectTV has many many more HD stations, Verizon cannot compete. I am a current customer on the last string. If by the end of the year there is not any more HD content or MLB EI, hello DirectTV. And I am sure I will not be the last. VRZ is great for Internet but TV and Phone terrible...TV(Direct TV) and Phone (Vonage) Internet (VRZ). I loved the idea of fiber to my home but if you have no value add services, that fiber is useless
Posted by: Brandon on April 16, 2008, 09:22 AM EST \| Comment Permalink

FIOS is most certainly flawed. I am a subscriber and I am unsatisfied by Verizon's snail's pace roll-out of HD content. We were told that more would come in the Spring. Well, it's Spring, and nothing has sprung from Verizon. The name is different, but the cable-company tactics are the same as Comcast....over promise and under deliver. Why should Verizon care....they suckered me in to a two-year obligation...need for them to do anything except suck my money away.
Posted by: Stephan on May 10, 2008, 02:39 PM EST \| Comment Permalink

we just received our bill and had OAN ADDED to our bill. Can you tell us what it is and why is it on our bill. Thanks
Posted by: JOHN M. kress on October 11, 2008, 12:15 PM EST \| Comment Permalink

John, OAN is a billing clearinghouse that processes information on behalf of various long distance and service providers. If you feel that this charge doesn’t belong on your bill, please call us. Eric
Posted by: Eric Rabe on October 15, 2008, 01:40 PM EST \| Comment Permalink

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