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John Nice Try
Posted by John 'CZ' Czwartacki in PolicyBlog on February 08, 2008, 01:50 PM EST
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Time-Warner Cable has an ad that attempts to use humor to take on their fiber-to-the-home competition from Verizon.

 

Nice try.

 

All network companies have used some fiber for more than a decade, but only one, Verizon, takes that fiber all the way to your door. 

 

Why should  consumer  consumers care?  Not necessarily because of what the pipe is made of, but because of what it can do.

 

On that point, a colleague here who saw the ad wrote me:

 

“I happen to live in an area where I could get this wonderful full-o-fiber TW bundle.  Let's see ... according to their Web site I'd get a 'blazing fast' 1.5 Mpbs connection and "digital phone local only" voice in addition to cable service.  w00t w00t!  Unfortunately I'm not interested, because with my FiOS bundle I have a 15 meg FiOS Internet service, local plus unlimited long-distance calling, plus three phone features -- all enabled by fiber straight to my door.

 

"Also, the FiOS bundle includes FiOS TV which a leading consumer magazine just said outperforms any other cable service out there.”

 

Bottom line: these guys may be selling some soggy cold cereal, but FiOS is an all-you-can eat buffet.

 

Gizmodo also writes this up.





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