If you’ve got it, flaunt it, or so the saying goes.

Especially if what you’ve “got” is substantial and fundamental, not superficial.

What Verizon has over our cable and VoIP competitors is an unparalleled network, steeped in technology our engineers have been developing for 100 years. That network is backed up by tens of thousands of Verizon customer care experts and technicians that keep things humming.  Things like alternate routing and instant recovery for network links that get interrupted. Things like redundant power backups that keep the lines live when the lights go out.  Things like a capacity to handle 1.2 billion calls a day with virtually no problem.

A new "It's On" ad campaign in the marketplace this week promotes reliability as a key component of the Verizon value.  Customers count on their phones, their Internet connections and even their TV service to be there.  Sometimes it's a matter of convenience.  Sometimes it's about lifestyle.  Sometimes it's a matter of business success.  Sometimes a life is at stake.   "My phone, it's always on" tags each of the spots sending a clear message that a cheap deal that doesn’t deliver is not a bargain.

Our new ads are combined with new packages of service – Verizon Freedom Double, Freedom Triple and Freedom Ultimate – that we announced last week.  These packages have all the services consumers want at great prices.  Backed by the Verizon Network.  

A sample of our new ads is at http://www.draftfcb.com/verizon/index.html.  Customers tell us that, when they understand the reliability story from Verizon, they are much more likely to stay with our dependable service than switch.  Quality matters and we’re flaunting ours.

UPDATE: M. Swinney thanks for the gentle spelling lesson.  Title typo has been corrected.  CZ