Sometimes innovation comes in giant steps: EV-DO broadband services with full access to the Internet, a ground-breaking service introduction, like V CAST Mobile TV, or the innovative phones we’re offering our customers this quarter. 

But sometimes just a few seconds of a song can mark innovation in the marketplace.  That’s why the elusive ring tones from Led Zeppelin – and ringbacks and more – becoming available through our service today is a big deal.  As the story in the New York Times states, this is the first time the legendary band’s music will be available digitally – and we’re the exclusive wireless provider of these classic songs.

The Verizon Wireless exclusive to distribute the band’s songs doesn’t just happen because some of us are fans, but because we compete day in and day out to bring relevant, innovative services to our customers, and we deliver them on the best wireless network in the country. 

From competition comes better services, and we – and our competitors in the industry – have been allowed and encouraged to compete hard in the marketplace, which in turn brings innovative services to market.  Our goal is to win new customers and to keep our current customers, and we do that by providing better services than ever before.   

Contrary to some of our critics’ ideas that the industry needs more regulation because we’re dazed and confused, we’re out there competing for every last customer, every single day.  After all, innovation comes from competition, not from regulation.  At Verizon Wireless and within the rest of the wireless industry, innovation is alive and well.